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Careers : Media Manager
Name: Ian Rathbone
Job: Media Manager
"Speaking to Journalists from newspapers, TV and radio..."
Job: Media Manager
"Speaking to Journalists from newspapers, TV and radio..."
What does your job involve?
Speaking to Journalists from newspapers, TV and radio. I make sure that Crossrail's publications are produced, the website works well and I look after the Young Crossrail Education Programme.
Can you describe a typical day?
I would start the day by looking through our daily press cuttings to see what has been said or written about us by the press. Some stories may require a response, such as a written letter, if the facts are incorrect. I may then write a press release or some facts for responding to the media on a particular issue.
I usually spend some time editing text for new publications and liaising with our design agency on the layout and photography requirements. I may also be required to organise and attend interviews with our senior managers for a magazine or newspaper and attend meetings with our partners, Transport for London and the Department of Transport.
Throughout the day I also need to answer numerous calls from journalists about the project, many of which can take quite a while to solve, as well as answer all my emails.
What's the best thing about your job?
The variety and seeing something that I've written, edited or created published
What type of skills do you need for your job?
Useful contact:
Chartered Institute of Public Relations (CIPR)
Chartered Institute of Marketing (CIM)
National Union of Journalists (NUJ)
Similar jobs or areas you may want to consider:
Marketing assistant / Manager
Communications assistant / Manager
Advertising executive
Market research
Community liaison assistant / Manager
Public relations assistant / Manager
Press officer
Journalist
Sub-editor
Speaking to Journalists from newspapers, TV and radio. I make sure that Crossrail's publications are produced, the website works well and I look after the Young Crossrail Education Programme.
Can you describe a typical day?
I would start the day by looking through our daily press cuttings to see what has been said or written about us by the press. Some stories may require a response, such as a written letter, if the facts are incorrect. I may then write a press release or some facts for responding to the media on a particular issue.
I usually spend some time editing text for new publications and liaising with our design agency on the layout and photography requirements. I may also be required to organise and attend interviews with our senior managers for a magazine or newspaper and attend meetings with our partners, Transport for London and the Department of Transport.
Throughout the day I also need to answer numerous calls from journalists about the project, many of which can take quite a while to solve, as well as answer all my emails.
What's the best thing about your job?
The variety and seeing something that I've written, edited or created published
What type of skills do you need for your job?
- Communication skills – it is vital to be able to speak to many different groups of people through different means of communication.
- Flexibility - To be able to juggle many different tasks at the same time
- Patience and resilience – it can require a lot of time to answer all the questions a journalist may have, and they can sometimes be quite difficult questions.
- Oh yes, and a good memory is always useful for recalling facts that may be required at short notice!
Useful contact:
Chartered Institute of Public Relations (CIPR)
Chartered Institute of Marketing (CIM)
National Union of Journalists (NUJ)
Similar jobs or areas you may want to consider:
Marketing assistant / Manager
Communications assistant / Manager
Advertising executive
Market research
Community liaison assistant / Manager
Public relations assistant / Manager
Press officer
Journalist
Sub-editor
