Crossrail has created inspiring visual displays on hoardings across central London in the lead up to London 2012 Games.
To celebrate the London 2012 Games and mark the charity’s 50th birthday, Crossrail has teamed up with the UN World Food Programme to launch the Hunger to Hope campaign.
Images of children at play have been donated by some of the world’s leading photographers are on display on Crossrail hoardings at two major sites in Paddington and Holborn. The photographs will remind Londoners and visitors to the city that adequate food and nourishment are desperately needed by many children around the world to give them the energy and hope to play - and perhaps go on to become tomorrow’s Olympians.
Caroline Hurford, Senior Public Information Officer at the UN World Food Programme, said: “These pictures prove that when they get sufficient nutritious food, children have the energy to play, even in the toughest conditions. Good nutrition builds minds and bodies. WFP is determined to end child hunger - but we need public support.”
Terry Morgan, Crossrail Chairman said: "We are proud to be in partnership with the World Food Programme to showcase these stunning images and improve Crossrail’s constructions sites during the Games. Our worksites will be seen by tens of thousands of people during the Games and provide the opportunity to highlight the World Food Programme’s efforts in helping create a worldwide legacy of which we can all be proud.”
To contribute to the World Food Programme’s Hunger to Hope campaign, visit www.wfp.org/donate or text WFP to 70303 to donate £3.
The images have been donated by award winning photographers including Ian Berry (Observer, National Geographic), Jenny Matthews (Marie Claire, Sunday Times) and Peter Nicholls (Times).
Ian made his reputation in South Africa working for the Daily Mail and Drum Magazine, before moving to London in 1964 to become the first contract photographer for the Observer Magazine. Since then his assignments have taken him around the world - from documenting the USSR's invasion of Czechoslovakia to conflicts in Israel, Ireland, Vietnam and Congo; famine in Ethiopia, apartheid in South Africa and much more. His important editorial assignments include work for National Geographic, and he has published several books including The English, Black and Whites: L'Afrique du Sud and Living Apart.
Jenny has been working as a photographer since 1982. Her work has been commissioned and published in a wide range of international magazines including Marie Claire, Guardian Weekend, The Sunday Times, and the Independent on Sunday. She has also done substantial work for a range of development organisations across the world. Her book, Women and War, was short-listed for the John Kobal book award in 2003 and was highly commended.
Peter has been a staff photographer for the Times since 1995, primarily covering international news and conflict, and politics. Despite both the personal dangers he faces on an almost daily basis, and the human tragedy he has observed throughout his career, Peter remains dedicated to chronicling the otherwise unseen human sacrice and suering resulting from nations, religions and tribes fighting for power or survival. Having been in Fleet Street since 1987, Peter has been nominated for - and won - many photographic awards for his work.
Tom began his photographic career on a local newspaper in his native North East England. In 1978 he moved to London and began working freelance for publications such as the Sunday Times and Time Magazine. Now established as one of the worlds most respected photojournalists, he has witnessed such international events as the war in Lebanon, the fall of the Berlin Wall and the bloody siege of Sarajevo.